At the start of 2020, we partnered with coastal apparel and lifestyle brand Southern Tide. As a company with a deep affinity for the sea, Southern Tide has a history of partnering with ocean-minded organizations that work to move the needle in ocean conservation. We are proud to be their exclusive ocean conservation partner again in 2021 and will continue to promote healthy oceans through immersive research experiences and shark tagging, educational initiatives, and the Beneath the Waves x Southern Tide collection. A portion of all proceeds from this collection directly is donated to our work.